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Local SEO Tips: How to Improve Your Business Visibility on Google Maps

  • Writer: BSC Webdesign
    BSC Webdesign
  • Mar 21
  • 3 min read

Updated: Apr 3


Picture from Freepik
Picture from Freepik

In an era where most customers search for local services and businesses online, ranking well on Google Maps is essential. Whether you run a small shop, a café, or a service-based business, failing to appear in local search results means missing out on potential customers. In this article, we’ll share simple SEO tips (Search Engine Optimization) to help you optimize your Google Maps listing and improve your visibility.


1. Why Google Maps Is Crucial for Local Businesses

Google Maps is often the first stop for customers looking for local businesses or services. Studies show that about 46% of all Google searches are local. If your business appears in the Maps results, you have a higher chance of being contacted or visited by potential customers.

A well-optimized Google Maps listing can:


  • Increase your visibility.

  • Build trust by displaying reviews and business details.

  • Attract more customers who are actively searching for your services.


2. Setting Up and Optimizing Your Google My Business Profile

The most important step to being visible on Google Maps is an optimized Google My Business (GMB) profile. Here’s how to do it:


a. Create or Claim Your GMB Profile

  • Visit the Google My Business website.

  • Create a new profile or claim your business if it already exists.


b. Provide Complete and Accurate Information

  • Business name: Use your official name without unnecessary additions.

  • Address: Ensure your address matches the one on your website and other platforms.

  • Phone number: Make sure the number is correct and reachable.

  • Opening hours: List accurate hours so customers know when you’re available.


c. Choose the Right Category and Attributes

  • Select an appropriate category (e.g., "Web Design," "Restaurant," "Handyman").

  • Use attributes like "wheelchair accessible" or "free Wi-Fi" if they apply to your business.


3. Collecting and Managing Reviews

Why Reviews Matter

Google prioritizes customer reviews when determining the relevance and quality of your business. More positive reviews often lead to higher rankings.


How to Get More Reviews:

  • Leverage customer satisfaction: Politely ask happy customers to leave a review.

  • Share direct links: Send customers a direct link to your Google Maps profile.

  • Respond to reviews: Thank customers for positive feedback and address criticism professionally.


4. Adding Photos and Media

Visual content plays a key role in making your Google Maps profile more attractive. Businesses with high-quality images receive more engagement.


What to Include:

  • High-resolution photos of your business, products, or services.

  • Logo and branding to create a professional appearance.

  • Short videos showcasing your work or business environment.


5. Using Local Keywords

Why Keywords Are Important

Keywords help Google match your business with relevant local searches. To improve local SEO, use specific keywords that describe your location and services.


Where to Include Keywords:

  • In your business name (only if it makes sense, e.g., "BSC Webdesign Vienna").

  • In your description (e.g., "affordable websites in Vienna" or "cost-effective webshop design").

  • In GMB posts by regularly posting updates with relevant keywords.


6. Regular Updates and Posts

Google favors active profiles. Use your GMB account’s post feature to share:

  • Promotions and discounts.

  • New products or services.

  • Upcoming events.


Regular updates boost engagement and show both Google and customers that your business is active.


7. Additional Tips for Better Visibility

  • Build backlinks: Link your GMB profile from your website and vice versa.

  • Ensure NAP consistency: Your Name, Address, and Phone number should match across all platforms.

  • Get listed in local directories: Register your business in local business directories for extra exposure.


How BSC Webdesign Can Help

If local SEO seems overwhelming or you don’t have time to handle it yourself, we can help. BSC Webdesign offers affordable services to optimize your Google Maps listing and local SEO. We’ll help you improve your visibility and attract more customers—without breaking your budget.


Conclusion: Local SEO as a Growth Engine

A strong Google Maps presence can make a significant difference for your business. By optimizing your Google My Business profile, collecting positive reviews, and using local keywords, you can attract more customers and stand out from competitors.

If you need professional support, BSC Webdesign offers cost-effective and effective solutions to improve your local visibility and grow your business. Now is the time to optimize your Google Maps listing and take your business to the next level!





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